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About Us - Canadian Coaching Association

About the Canadian Coaching Association

The Canadian Coaching Association (CCA) is a pioneering organization dedicated to elevating the coaching profession in Canada and internationally.

Who We Are

With a focus on diverse coaching practices, including self-coaching, business coaching, instructional coaching, transformational coaching, and kids coaching, the CCA aims to set the highest standards of excellence, foster continuous professional development, and build a robust community of practice among coaches.

The CCA is committed to providing comprehensive certification programs, ongoing training, and resources to support coaches at all stages of their careers. By promoting research and innovation, the Association seeks to advance coaching methodologies and share best practices across various specializations.

Our Mission

Empowering Excellence in Coaching

  • Providing Robust Professional Development: We offer comprehensive training programs, resources, and certification pathways designed to elevate the practice of coaching, ensuring that our members stay at the forefront of innovative methodologies and evidence-based practices.
  • Championing Ethical and Inclusive Practices: By upholding rigorous standards and ethical guidelines, we promote integrity, accountability, and inclusivity within the coaching profession.
  • Facilitating Collaborative Communities: We strive to create and nurture networks that connect coaches across various disciplines—from sports and leadership to career and personal development.
  • Enhancing Outcomes for Diverse Audiences: We are dedicated to impacting lives by supporting coaches in driving measurable performance improvements, personal growth, and transformative change for individuals and organizations alike.

Our Vision

A Future Defined by Transformative, Ethical, and Inclusive Coaching Practices

  • Innovation Drives the Coaching Landscape: Through continuous research and the integration of emerging technologies and methodologies, we envision a coaching community that is agile, forward-thinking, and adaptable to the dynamic needs of Canadian society.
  • Standards of Excellence Become the Norm: We aspire to set a benchmark for professional and ethical practices that not only shape the current landscape of coaching but also inspire future generations of coaches to pursue lifelong learning and excellence.
  • Coaching as a Catalyst for Social Transformation: By harnessing the power of coaching, we aim to contribute to a more inclusive, resilient, and empowered society.
  • A Unified and Supportive Community: We imagine a robust network where every coach, regardless of their specialty or stage in their career, feels valued, supported, and connected through our shared commitment to professional growth and ethical practice.

Core Values

Excellence

We are committed to the highest standards in coaching practice, achieved through continuous improvement and innovative methodologies.

Integrity

Integrity is the foundation of our profession, built on strict ethical guidelines, transparency, and accountability.

Inclusivity

We foster a diverse and inclusive coaching environment that respects individual differences and promotes equal opportunities.

Collaboration

We encourage partnerships and knowledge sharing to advance the field of coaching and develop best practices.

Innovation

We support creative thinking, research, and new technologies to empower coaches to deliver dynamic services.

Lifelong Learning

We encourage continuous education and reflective practice to ensure our members remain competent and competitive.

Empowerment

We equip coaches with the skills and confidence to make a profound impact on their clients' lives.

Accountability

We uphold clear standards and transparent processes to ensure quality and outcomes in coaching practices.